By James P. McLaughlin | November 2011
With the technology revolution that we have entered comes many great advancements that make our lives more enjoyable and easier. With each new technological advance comes a shift in how we interact with the world around us. No industry has remained unchanged by technology, but among those industries radically changed is the Visual Journalism Industry. With the development of new camera technology, the internet, and computer technology, the Visual Journalism industry has faced changes that not only push it to new heights, but that also threaten to make it obsolete.
Ever since Nicephore Niepce took the first true photograph in 1827, cameras have adapted and changed to better suit photographers needs. Easy to use and personally owned cameras have been used ever since the Kodak No. 1, the first user-friendly camera sold for $25 in 1888. In 1975
developed the first digital camera for Kodak, allowing photographers to see their images immediately as well as switch out expensive and time-consuming film for small memory cards that hold more images than a role of film. Today anyone can take a photograph using his or her digital SLR camera, camera-phone, or pocket sized point-and-shoot. What used to be a science, involving chemicals and mathematical equations, has now become the simplest process in our daily lives leaving professional photojournalists scrambling to keep up with the changing industry.
Because of the development of user-friendly cameras, professional photographers are now forced to compete with almost every single person in the world, causing sales to drop dramatically, newspapers to stop hiring, and the quality of imagery used by media to decline. Professional photojournalists have lost a lot of money because media organizations use amateur images and video taken from camera-phones to cover breaking news. One of the reasons media organizations are using amateur photography is because it’s free. Programs such as CNN’s iReport use this free media while taking away potential sales from professionals. Camera-phone reporting has brought pixilated, poorly composed, and shaky camera work to the mainstream media leaving a higher quality of journalism to be desired. Because digital photography has made Visual Journalism accessible to everyone, newspapers and other media organizations have cut their photography staff, sometimes in half, leaving the market over crowded with freelance photographers looking for work and chasing breaking news.
Another advance in camera technology is the switch from film to digital. Digital photography not only allows imagery to be more accessible on a global scale but also allows photojournalists to use more available media platforms. When photojournalists used film it often took publications several days or weeks to get the desired images. War photographers often gave their undeveloped film to a random person at an airport to send back to the press agency, newspaper, or magazine. The film would then have to be developed and distributed in the mail. Today images can be uploaded in seconds via the internet or satellite from the other side of the world. This is one of the greatest advances in the industry. Journalists are now able to get information out to the world in real to almost real time, widening their impact on the public drastically. An example of the impact that lightning fast image circulation has had on the world could be seen on April 20, 2011. Veteran War Photographers, Tim Hetherington and Chris Hondros, were killed covering the revolution in Libya. The very same day they were killed, images they took earlier that day could be viewed on the websites of the New York Times and Vanity Fair. The ability to see images that were taken ten hours ago by a person that was killed 5 hours ago from the other side of the world adds a new dimension to the way stories are told by Visual Journalists.
Digital photography and its interface with the internet and computer technology allow the expansion of new media platforms creating a further advantage to photojournalists who need no longer rely solely on print media to distribute their photography. The internet provides new platforms such as online newspapers and magazines and photo sharing websites. The New York Times Photojournalism Blog, “Lens”, shows dozens of new photography everyday and during the Libyan Revolution many young Combat Photographers, who otherwise would never stand the chance of being published in the New York Times print edition, were given the opportunity to be published on the blog. Computer technology provides photographers with new software programs that allow them to easily edit their photography and provide new ways to market their product. Programs such as Adobe Photoshop completely replaced the need for the darkroom. Photographers can edit and crop their images in seconds using Photoshop. All these advances dramatically increase the amount of visual information that can be conveyed to the public in any given news day.
The combined effect of these new technologies has resulted in a push-pull effect on the photojournalism industry. While the industry is pushed to new heights through new developments that provide worldwide accessibility and new media platforms, it has also caused the industry to shrink due to user accessibility. With the growing use of amateur photography and the greater global capabilities, photojournalism is being forced to adapt. The technological advances in photojournalism will force photographers to hone their craft and become better market aware photographers or they will be forced out. The end product will be a smaller, faster, and stronger Visual Journalism Industry.
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